How We’re Different
Flexible & Committed
Exceptional ROAS
Broad Experience
Direct Communication
No rigid contracts, no unnecessary terms. We work with passion, not bureaucracy. If we love what you're building and you believe in our team, we’ll be flexible and committed to your success. We can work in your time zone
Having worked in early-stage startups, we know the balance between frugality and ambition. Our strength lies in delivering exceptional ROAS through performance-driven marketing.
We’ve worked across both B2B and B2C markets in diverse geographies, including Asia-Pacific, the UAE, GCC, the USA, and Europe.
Unlike big agencies that juggle dozens of clients, we’re keeping it lean. We’ll take on only two or three projects at a time, ensuring we’re an extension of your team.
Our Strengths
While we have experience in Amazon Ads, eCommerce listings, marketing data visualization and other aspects of digital marketing, our true expertise lies in areas where we have extensive hands-on experience and proven results.
Web / App
Scalable campaigns with great ROAS, managing budgets up to $100K/month
Data-driven, targeted B2B growth strategies.
Email Marketing
Account-Based Marketing (ABM)
SEO & Content Marketing
Organic traffic growth for long term through original and genuine content
Automated drip campaigns for engagement & retention; cold email marketing for B2B lead generation.
Full Marketing Tech Setup
CMS setup - GA, GTM, Meta Pixel Tracking.
Email tool and CRM setupMobile Attribution Setup - Appsflyer, Branch. Automated Feeds for Meta Shop & GMC
Product management - We can step into a product management role when needed to drive growth.
Social Media Marketing
Organic Posting
Orignal and genuine human and AI genrated content posting to increase brand presence and engagement. Like all organic processes this is a slow burn.
High-ROI paid campaigns on Meta, LinkedIn, X, TikTok.
Partnering with influencers for branding & user acquisition.
Paid SM Campaigns
Influencer Outreach
Who We Are?
We are a team of seasoned marketing professionals, each with 10 years of experience, united by a shared foundation. As graduates of Birla Institute of Technology, we first collaborated during the Google Online Marketing Challenge, where we honed our skills in digital marketing. Despite pursuing different academic disciplines, our passion for marketing led us to build successful careers in the field, specializing in growth, performance marketing, and data-driven strategies.
Abhinav Suman - The Media Guy
A visionary in programmatic advertising with 12 years of transformative experience, I am deeply passionate about the power of the open internet to revolutionize marketing strategies. Currently spearheading global initiatives at The Trade Desk, I manage a $200M+ revenue portfolio, empowering tier 1 brands to harness the full potential of the open internet across CTV, DOOH, audio, display, and OLV.
My career includes key roles at Adobe, where I oversaw $100M+ in annual advertising budget from 60+ brands, and InMobi, where I guided brands to achieve their goals by maximising their market SOV. I’ve consistently delivered exceptional results, including a 346% ROI increase for a major retailer and a 112% ROAS boost through innovative CTV strategies. My deep expertise positions me as a trusted advisor, shaping the future of programmatic advertising in the open internet era.
Arpit Brahmchari - The Startup Guy
I love startups, marketing and football. My digital marketing journey started way back in 2012 (my second year of engineering) when we participated in and won the 3rd position globally in the Google Online Marketing Challenge. Ever since I have been engaged in online marketing (mostly in startups).
I have been managing the marketing team of marquee-invested early-stage startups for the last 10 years. Also, I have been working with top leadership in startups for almost 5 years.
All my roles have been high pressure and very impactful roles. I believe that’s the case with all senior roles in any start up :). Anyways, am used to it now and challenge is a requirement now.
Pallav Sinha - The Number Guy
I started my career as a data scientist, driven by curiosity to uncover patterns and solve complex business problems. With experience at companies like Home Depot, Walmart, Albert Heijn, and Carrefour, I developed a sharp analytical mindset that helped businesses make smarter decisions. But as a corporate professional, I realized that true performance bottlenecks weren’t just in data—they were within people.
This led me to my next evolution: high-performance coaching and energy healing for leaders. Today, I help entrepreneurs and executives tap into their full potential by understanding and processing stored emotional energy. Just as I once analyzed data for insights, I now uncover emotional patterns to help leaders navigate stress, enhance decision-making, and perform at their peak.
My goal isn’t just success—it’s sustainable, holistic growth that feels natural and aligned.
Beyond Marketing
Product Management Expertise
We bring product management expertise, allowing us to work cross-functionally with your sales and development teams to drive business-led growth.
Strategic Guidance
Whether you need performance marketing, strategic guidance, or a hands-on growth partner, we’re here to make an impact.
Real, Scalable Growth
We don’t just run campaigns—we build marketing engines that drive real, scalable growth.
Not so Frequently asked questions :)
What time zone do we work in?
Most of our partners and team members are based out of India. But we work in all time zone. Marketing isn't a silo functionality and has to be business/product driven
How much does it cost?
Depends upon your business and its growth requirements. We are not cheap but we are the most value-for-money "extended marketing team".
We prefer both models - reatiner and reatiner + performance variable.
Who makes the ground team?
We have a strong network of marketers - SEO experts, graphic designers, SM experts and content writers whom we have mentored. Plus we use AI as much as we can.
How do you communicate?
Communication is the key for an extended team setup. We prefer slack beside emails for regular touch. As "team members" we can attend internal calls with different stakeholders - sales executive, product manager, developers and your CEO.